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Top SME trends/strategies 2017

By Brendan Watson / March 24, 2017

Here’s our take on what innovative SMEs will be doing this year.

Think creative

Equity crowdfunding

With federal legislation recently introduced, we can expect to see increased crowdfunding activity. Unlisted public companies with under $25 million in assets and turnover can raise up to $5 million on crowdfunding platforms.

Technology suited to a millennial workforce

We’re likely to see small businesses adopting technologies and systems that capitalize on what is now the largest segment in the workforce – those in their 30s and below. This segment seeks fast paced, flexible working conditions which allow more work to be done remotely by highly automated, mobile-based systems.

Augmented reality

In 2017 it’s expected that companies will experiment with augmented, virtual and mixed reality at a rapid rate. For example, step-by-step virtual guidance could be delivered to an employee installing a new piece of equipment, reducing both inefficiencies and risks.

eCommerce

With nearly all consumers now researching and comparing products and services on the internet before buying, a quality online presence is key to providing a better, more interactive customer experience. Businesses that are well equipped to transact with their target audiences in this way will likely succeed.

Unique in-store experiences

This is the next era of real world shopping – businesses creating unique shopping experiences for their
customers using their brand’s strengths. An example of this is the success of pop-up stores which are tipped to perform well in the year ahead.

By Brendan Watson, Accru Rawsons Brisbane

About the Author

Brendan Watson, Accru Rawsons Brisbane

Brendan quickly gets to know his clients and seeks out opportunities to deliver great service and results. He understands the value of good communication and keeping his clients informed. His experience comes from servicing clients in a broad range of sectors within the SME market including manufacturing, construction, professional services and retail. With this experience and knowledge, he is able to tailor his approach as the situation requires. Read more.

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